Meet the new Birdi brand! Why we rebranded and what it means

Written by
Brooke Hahn
August 9, 2022

Birdi has come a long way since brothers Sebastian and Abraham launched the company back in 2016. 

Not only has the product developed and evolved to match the needs of our growing base of Enterprise customers, we’re also now expanding our business to be a subscription offering, with 3 pricing plans to suit your aerial intelligence needs. We’re launching our new pricing plans soon, and you can Join the Waitlist to be the first to know when we go live!

And while our original branding sufficed in those early days of starting and building Birdi, we came to a point recently where we knew we’d outgrown our branding. Read on to learn more about our rebranding process, why we did it and why we’re so pumped to share it with you!

Birdi’s original branding

Like any good startup founders, Sebastian and Abraham operated on a shoestring budget. Our capital was spent on great team hires and building a fantastic product that aligned to our customer’s needs.

What we didn’t do was spend money on branding.

Instead, Sebastian and Abraham decided to design the Birdi logo themselves. In MS Paint.

Some of their initial designs:

Birdi's initial logo designs

And the final logo they landed on:

Birdi's original logo

Original brand colours:

Birdi's original brand colours were blue and black

The way Birdi was written:

BIRDI (all caps)

Font:

Original font: Tahoma

Birdi's original font was Tahoma

For two entrepreneurs with minimal design experience, they actually did a great job! The original Birdi logo did exactly what we needed it to in our first 6 years of the company.

Birdi as a software company

We knew for a long time that we wanted to build out our product and ultimately shift our positioning and offering to cater to a broader market. And as the nuts and bolts of such a shift were underway, it became increasingly clear that our original branding wasn’t able to continue along on the ride with us.

Why?

Like any industry, the software industry has a particular set of design traits and trends that signal to the market that a company is a software one. Just like a fashion website or a corporate business; they each have a certain look and feel that quickly signals to you what the product is and how to feel about the brand. In fact, if you visit almost any successful software company’s website, you should be able to tell within seconds whether it’s a software product or not.

Birdi’s original branding did not pass this test.

What’s more, we uncovered a real opportunity to align the Birdi brand with our positioning, as a scalable aerial intelligence platform that’s easy to use for everyone.

The rebranding process

We connected with a recommended design agency named Human Brands, and provided an airtight brief of how we wanted the Birdi brand to feel:

  • Easy to understand
  • Friendly
  • Lightly playful
  • Conversational
  • Trustworthy
  • Helpful
  • Customer-focused
  • We’re about people, not just tech

After many discussions and brainstorming and some great work by Human Brands, we landed on our new branding. And we couldn’t be happier!

Meet our new brand!

New logo:

Birdi's new logo on different colour palette backgrounds

Signifies aerial, and a combination of a bird and a drone.

Colours:

Birdi's new colour palette

Inspired by what a drone views from the sky. Our colour palette names (purely to delight us internally), are a mix of birds and elements of the natural world a drone might see.

Font:

Birdi's new font is Proxima Nova.

Birdi's new font is Proxima Nova

The way Birdi is written:

Birdi (capitalised B only)

Icons:

A subset of our new icons:

Birdi's new icons

With our new brand comes a whole new look and feel for Birdi across our website, social media and email communications, (our amazing new website was designed by DesignUp). We feel our new brand reflects who we are as a software company, and the journey we’re on to become the world’s aerial intelligence platform.

We’re so excited to have launched our new look, and are thrilled to have you on the journey with us! If you haven't done so already, take a look through our new website (birdi.io), and jump on over to social media to see our new look there as well (and a follow would be fabulous! Facebook | LinkedIn).

We’re also super excited to share our subscription offering with you, but will need to wait a little longer while we add the finishing touches. Join our Waitlist and get updates on our launch!

Brooke Hahn
Brooke has been involved in SaaS startups for the past 10 years. From marketing to leadership to customer success, she has worked across the breadth of teams and been pivotal in every company's strategy and success.

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